The concept of the Perfect Store emerged in the early 2000s, aiming to create an ideal shopping experience that maximizes sales opportunities for brands.
In essence, the Perfect Store is where consumers find products at the right moment and place, positively influencing their purchasing behavior towards brands.
Offer shoppers an exceptional shopping experience in the ``perfect store.`` Implement our PREX methodology (Perfect Retail Execution), evaluate execution, assign a rating to each store, and instantly identify areas for improvement.
PREX translates the 4Ps of the perfect store concept into an agile method for evaluating Perfect Store Execution indicators:
PRODUCT
Availability, presence, and assortment compliance.
PLACE
Visibility, shelf share (SOS), or planogram compliance.
PRICE
Pricing, adherence to target prices.
PROMOTION
Promotional activities.
Keep a close eye on these KPIs and ensure that your customers always find your products on the shelf.
Our Perfect Store methodology has been extensively tested, and we know it aligns with your business strategy.
Activate it and consult the report with data at the country, state, channel, chain, format, store, category, brand, segment, or product level.