In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a former ally (retailers taking advantage of their customer connections and vast amounts of customer data to sell private-label brands).
How can sales brokers and distributors help brands fight back? By using artificial intelligence to harvest data and transform it into valuable insights.
Below are a series of articles that will articulate the effective usage of data intelligence and actions within the retail universe.
- The last mile: How to capture in-store data and transform it into insights
- Retail execution ideas to boost Christmas
- How to Crush your competition
- Give yourself the data edge
- 3 Tips to prevent overstocking